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In our last blog post you could have discovered more about sustainable development goals, which topics do they cover and how do they find their way in the boating industry. In today's post learn about circular economy trends which found their way in the boating industry and will be the development leaders for new products and services in 2023.


One of the main trends is that change will happen across the whole value chain. The focus is being shifted from one segment to multiple stakeholders. The industry realizes that the whole value chain needs to undergo its transition to achieve sustainability. Investments and innovation will pursue within the segments of chargers for vessels running on alternative fuel. Although a big decarbonization part lies in the development of alternative fuel, accompanying infrastructure such as charging stations will have its place in the innovation arena in 2023.

Innovation in the aforementioned segment will boost marinas to think about altering their infrastructure. With the rise of vessels running on alternative fuel, existing marinas will have to modify its current capacity to accept new guests.


Starting with 2020, companies were extensively investing in the digitalization of their internal processes. From ERP software to CRM, different interfaces were either modified or updated. Digitalization put existing processes into order and raised business efficiency.

After collecting data in-house for two years, through 2023 extensive work will be done on data analysis and data use to upgrade sales, marketing or customer service processes. Collected data will be used as motivation to make business more compliant with environmental norms, by using data to track emissions, carbon footprints and statistics on recycled waste.


Lastly, collaboration on projects revolving around alternative fuel development keeps on going. Last year we wrote about a specific project for the marine industry, the “Ma-Hy-Hy” project. Proton Motor Fuel Cell is a German company specialized in hydrogen fuel cells and it collaborates with Torqeedo, the electric and hybrid propulsion manufacturer, in the range from 0,5 to 100 kW. The companies are collaborating on a high-voltage hybrid propulsion system that combines batteries and hydrogen fuel cells for application in recreational boating and commercial shipping. Find out more on the link.


Sustainable development is the only way to progress and get better. Together we can innovate and create new circumstances, which will leverage the existing local economy, but also offer dynamic work places for younger generations.


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