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In our first post about benefits of circular economy we wrote about how data and information sharing is contributing to sustainability of a business. The availability of data allows us to understand our surroundings. If we have the right information in the right time, we can make a justified decision which is in tune with our environment. If we have the right information about resource availability, we can adjust our actions accordingly. That means either reduce our consumption or turn to more sustainable production/consumption patterns. Read along for more!


First and second world countries have a high availability of data in the world. Many may argue that the data available is too broad. However, the main question is whether that data is managed properly. A large amount of data does not justify its validity or the proper use of it.

By developing an infrastructure for a large amount of data, we allow for its correct application. Here we think of different data bases, which go beyond your daily search engine. On the internet you can access various data bases depending on the topic or industry niche. By assessing data through such databases we reduce the risk of using a random information from non-certified sources.

The main example in the marine industry is ICOMIA, who publishes its book with statistical data on the recreational marine industry, behind a paywall.


By using correct data, networking in applicable interest groups and contacting different stakeholders in our ecosystem, we can access the information we need. The right information can give us the current view of the global resource status and we can thus adjust our consumption and/or production. For instance, in the lack of specific raw material, industry segments can turn to alternatives which may be more sustainable than the original, although pricing may vary. Additionally, in the case of lacking specific resources, industry segments can turn to in-house production, re-manufacturing or re-use as sustainable options.


Modification examples in the marine industry include:

1) Internal production of for example, boat interiors with the aid of local raw material suppliers, which minimizes the negative effect of transport

2) Remanufacturing of old or not used products into products of new application

3) Recycling of, for instance, paper waste into parts of packaging for distribution of specific products in the marine industry


The availability of data opens up an array of possibilities, gives us new contacts, opportunities to reduce our negative environmental impact, but also the chance to optimize business. By being aware of resource availability, we can modify our behavior. The aforementioned examples are not only limited to the marine industry, but are widely applicable. They are not an unique solution, but are the ideal opportunity for diversifying business with a positive impact on society and the environment. We hope the “new circular” sparked a few thoughts and interest!


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